《Thinking, Fast and Slow》（快思慢想），Daniel Kahneman，2011
★★★★★
齋睇書名，一直以為係十幾年前有排好興嗰堆科普，將啲得得意意嘅心理學實驗結果，立立雜雜炒埋一堆出書。睇嘅時候過癮嘅，但睇完會發現只係一堆看似有主題，但其實冇主線嘅獨立fun facts。啲實驗來來去去都係嗰啲，睇完都唔記得自己睇咗邊本。
再撞見多好幾次，見佢攞晒獎，姑且一睇 — — 嘩，差啲錯過咗本好書！記得有同學講過，佢唔鍾意經濟學，因為佢唔信人係理性嘅。說來慚愧，直至睇到哩本書，我先明佢講乜。既然唔係理性，咁人係點樣做決策嘅呢？哩本書話你知～
吖同埋，原本我係睇繁中譯本嘅，但實在係譯得……異常咁難睇。後來睇報導話，原來仲係譯錯晒添。
喺維基抄嘅筆記：
I. Two systems: Two different ways the brain forms thoughts
- System 1: Fast, automatic, frequent, emotional, stereotypic, unconscious
- System 2: Slow, effortful, infrequent, logical, calculating, conscious
II. Heuristics and biases: Why humans struggle to think statistically
- Anchoring effect: Being influenced by irrelevant numbers
- Availability heuristic: Making judgments about the probability of events based on how easy it is to think of examples
- Substitution: Substituting a simpler question for a difficult one
- Optimism and loss aversion
— Illusion of control: Illusion of substantial control of our lives
— Planning fallacy: Overestimating benefits and underestimating costs
— Overconfidence: What You See Is All There Is (WYSIATI)
- Framing: Context in which choices are presented
- Sunk cost: Continuing investing in projects with poor prospects
III. Overconfidence: Overestimating how much they understand about the world and underestimate the role of chance
IV. Prospect Theory: Humans are more loss averse than gain seeking. Humans are risk averse for gains and risk seeking for loss.
V. Two selves — Experiencing self vs Remembering self: “I am my remembering self, and the experiencing self, who does my living, is like a stranger to me.”
